The data market
Data as an economic good, how its price is formed (cost per mille, revenue per user), market concentration, and what the GDPR, the DMA, the Data Act and open public data change.
- 22 cards
- 4 topics
- Free
The outline, topic by topic
Each topic is weighted the way the exam weighs it.
- Concepts
- Questions
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- The numbers
A few cards from the deck
Data market: what is it?
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A place, real or diffuse, where data is exchanged, bought, sold or accessed for payment or another consideration.
It lacks transparency: many exchanges are private deals or paid for with a free service, without a posted price.
A young search platform wants to compete with a giant that handles billions of queries a day. Which barrier to entry is hardest to overcome?
- The accumulation of usage data
- The price of software licences
- The obligation to hold a patent
- A ban on setting up in Europe
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The accumulation of usage data
The giant improves its results with the volume of its data, which a newcomer cannot match. No licence, mandatory patent or ban is involved.
Advertising revenue is computed as impressions divided by …, multiplied by the ….
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Advertising revenue is computed as impressions divided by 1,000, multiplied by the CPM.
The "mille" in CPM is a counting unit: 250,000 impressions make 250 lots of a thousand.
Non-rival good: what is it?
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A good whose use by one person does not prevent its use by another at the same time.
A datum can be copied without being used up, unlike a barrel of oil. That makes control over it, rather than ownership, a source of power.