Creating a new product
From idea to market: the five stages of user-centred design, the value proposition canvas, the minimum viable product, the build-measure-learn loop and the product life cycle.
- 26 cards
- 6 topics
- Free
The outline, topic by topic
Each topic is weighted the way the exam weighs it.
- Concepts
- Questions
- Sort and link
- The curves
- Scenarios
- Understand
A few cards from the deck
New product development: what is it?
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The series of activities that leads from an idea to a product on sale: finding a need, designing an answer, testing it, then launching it.
Most failures come from an unchecked need rather than a technical flaw: the effort must go first into understanding the customer.
A team wants to check whether craftspeople would pay for a quotation tool. What is the best first version?
- A page describing the tool with a pre-order button, shown to thirty craftspeople
- The full application with all its functions, so as not to disappoint the first customers
- A highly polished graphic mock-up, shown to the project team's colleagues for their opinion
- A questionnaire asking a hundred craftspeople whether they find the idea good and useful
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A page describing the tool with a pre-order button, shown to thirty craftspeople
The pre-order checks the hypothesis that matters (would they pay?) with real customers and at little cost. A colleague's opinion or an “it's a good idea” answer costs nothing to the person giving it.
The five stages of design thinking: …, …, ideate, prototype, test.
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The five stages of design thinking: empathise, define, ideate, prototype, test.
Users are observed first, then the problem is stated in a sentence, before looking for solutions: reversing these stages leads to solving a problem that does not exist.
Design thinking: what is it?
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An approach in five stages that starts from the people being designed for: empathise, define, ideate, prototype, test.
Progress goes back and forth: a test can send you back to the prototype, or even to understanding the problem.