The survey questionnaire

Building and analysing a questionnaire: structure, question forms, defects to avoid, response rate, simple and cross tabulation.

The outline, topic by topic

Each topic is weighted the way the exam weighs it.

Filter question: what is it?
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A question whose answer decides whether the respondent continues, skips a part of the questionnaire or stops.
It avoids asking someone questions that do not concern them: "Do you use the app?" opens or skips the app section.
What is the correct rewrite of "Are you satisfied with the speed and usability of the site?"
- Two separate questions, one per aspect
- "Are you very satisfied with the speed and usability of the site?"
- "What do you think of the site?" as an open question, with no other question about it
- "Is the site fast, usable, or both?"
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Two separate questions, one per aspect
It must be split to measure each aspect. "Very satisfied" and "fast, usable, or both" are still double-barreled, and the open question alone loses the comparability of answers.
In a questionnaire, … questions and the demographic details (age, department) go at the end.
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In a questionnaire, sensitive questions and the demographic details (age, department) go at the end.
Up front, they risk making the respondent quit before giving the essentials; at the end, they are already engaged.
Likert scale: what is it?
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An ordered series of options measuring a degree of agreement or opinion, from "strongly disagree" to "strongly agree".
It turns an opinion into an answer comparable from one respondent to another, provided all the options are shown in order and without gaps.